Whirlpool Corporation – A US Giant

When it comes to superior quality home appliances for the home, the first name that occurs to the mind is Whirlpool. One of the largest corporations in the United States and headquartered in the state of Michigan in the United States, Whirlpool is one of the most reputed US based companies that are actively engaged in the manufacture and marketing of some of the excellent home appliances throughout the world. The Whirlpool Corporation is listed in the Fortune 500 companies in the world and has flabbergasting annual revenue of around US $ 18.4 billion. Whirlpool manufactures and markets some of the latest and advanced home appliances ranging from refrigerators, washing machines, air conditioners, microwave ovens and water purifiers, built in home appliances in the kitchen area and home uninterrupted power supply system’s well known as HUPS.

Economic Thrust

In the present scenario, the economic status of the country has touch its zenith and it is estimated that the prevalent economic condition would continue for the next few years to come. There are several multinational companies who have made a dramatic entry in to the Indian market and set up base in the country with manufacturing facilities located in various parts of the country. While there are a large number of multinational companies manufacturing superb quality imported brands of electronic products and home appliances. One of the majors that entered the refrigerators market in the country was Whirlpool Corporation from the United States and came to be known as Whirlpool India. Whirlpool India presently has three technologically advanced manufacturing plants in India which stands witness to the commitment of Whirlpool India to the interest of the consumer. Whirlpool refrigerators are a name to reckon with in the refrigerator industry.

One of the recent launches of refrigerators by Whirlpool is the latest single door refrigerator having a capacity of 190 liters known as the Whirlpool 205 I-Magic 5W which is a cheap refrigerator price in India. This refrigerator comes loaded with some of the most awesome features such as it comes with a transparent vegetable crisper for storage of large sized vegetables with an ease and has a storage area of 18 liters. An energy efficient refrigerator, this refrigerator has a 5-star rating that ensures a sharp cut in electricity bills. The refrigerator comes with specialized anti-fungal that can easily be removed and cleaned to preserve the cleanliness and the nutritional value of foodstuffs that are stored in the refrigerator.

One of the major factors that affect the purchase of any household item is the pricing and quality. In view of the fact that Indians are price and quality conscious, it becomes imperative that both these should match with each other. The Whirlpool 205 I-Magic 5W Price is set at an affordable price of approximately Rs. 11,500.


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By: John Thomas

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