A store owner always has two options for selling the products online. One can either choose a marketplace or build online store. Many brick and mortar retailers have seen the benefits of taking their business online and selling across the globe with the help of marketplaces like Amazon, Flipkart, and Snapdeal. In order to earn a profit, all you need to do is list your products in the marketplace and wait for the customers to buy the products.
Marketplaces are often preferred by most of the sellers but after proper analysis, the outcome may convince you to choose the second option and build an online store. Various policies of the marketplaces may attract the sellers initially but the actual scenario is experienced after the real business starts. You can never stop any customer from posting bad reviews for your product if they find it unsatisfactory. This may ultimately have adverse effects on the sale of your products.
For avoiding such incidents and earning a better profit, having your own online store is the best idea. Hence, creating an online store for better results is the latest trend accepted by several retailers. Here are some of the benefits of creating an online store.
Make your own brand value
You can choose an ecommerce platform provider to build an online store easily without investing excessive time and efforts. Once your online store is ready, you can easily have your own brand identity. On the other hand, listing on marketplaces hardly gives you any scope of branding as you just one of the numerous listed sellers.
Know your potential customers
Knowing your potential customers for selling more products is always a must. A marketplace is always beneficial as it provides a number of customers willing to buy your products. But you can never know your customer base at a marketplace. On the other hand, if you build an online store, creating a strong customer base would be difficult initially but it would be a good option for in the long run. By knowing your potential customers, you can develop various strategies to attract them and convert them into loyal customers.
Implement marketing techniques of your choice
A marketplace already has a huge traffic. However, it does not give you the freedom to market your products. In order to make the most of your own marketing strategies, you can preferably build an online store. Once your online store is ready, you can start marketing it on every possible platform in each and every way. This works extremely well for attracting customers who are looking for a new brand and new products.
Listing your products on marketplaces is a good choice but if you build an online store, it can always help you in a better way.
Gaurav Jain is an ecommerce marketing strategist with 5+ years of experience. He writes extensively about the latest ecommerce trends and encourages people to take up the new ways to make their online business a better one. His articles regarding build an online store come from the rich experience of strategizing and handling online business across industry verticals.
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