Design is a way of transmitting a message to a certain audience, and we need to put various design fundamentals into practise in order to achieve an efficient web design that correctly communicates the message we want to convey.
Design is a means of communicating a message to a certain audience, and in order to achieve an effective web design that correctly communicates the message we want to convey, we must put different design fundamentals into practice.
One of them is the visual hierarchy, that is, the organization of the elements of a website to get the message to its recipient.
This foundation consists of giving more visual weight to some elements than to others, which helps guide the user’s view and suggests which are the most important.
Playing with the sizes of the different elements that we have on our website will allow us to easily attract attention to where we want. For this reason, among the fundamentals of design it will be one of the most important.
Larger items attract more attention. Size is the fastest and most effective way to attract the user to a certain element or place on the web.
In addition, people relate size to importance, so the larger an element is; the more important our user will believe it is it and what it contains.
On the contrary, the smallest elements we assume are the least relevant, and for this reason, we tend to ignore them.
On the other hand, using elements of different sizes breaks the design’s monotony, which will make our visitors not get bored and want to leave.
Color is another of the fundamentals of design that, for web designers, is one of the most effective tools to attract attention and highlight certain elements.
The colors strong and bright are the most to capture the user’s attention and even arouse their curiosity, but the truth is that the choice of colors is a sensitive issue because if they are too strident, it can be annoying.
Colors, in addition to having the ability to attract and stand out, convey emotions and help connect with those who observe them, so we cannot choose a color simply because it attracts attention but, in addition, we must choose a color that transmits what we need and, if that were not enough, that it combines correctly with our corporate colors. All this without forgetting who our target audience is.
Contrast is another of the fundamentals of design that can help us highlight what we want on our website.
When we look at something with similar colors or font sizes and suddenly find a major change, we understand that something is different and immediately captures our attention.
For example, in a color scheme, if we are looking at a palette of cold and pastel colors, and at one point on the web, we see a warm and bright color; we will surely stop at it to find out why it is different and what it contains.
Repetition helps to understand the importance of each content, so this fundamental of design should also be known.
A clear example is the texts of a website. If we put the explanatory texts in six paragraphs with the same font size and color, when the user sees a seventh text displayed in the same way, they will know that it is a paragraph of the same type.
On the other hand, you see a text in a different color at some point; you will understand that it is a different aspect, such as a link.
Proximity is one of the fundamentals of design that can most help us rank content and identify similar features.
If we put several elements close to each other, we will be forming a group of elements, so it is understood that they will be of the same type.
On the contrary, if we separate a single element from the rest, we will be implying that it is different.
Grouping elements help us to create sections and subsections within a website, for example, in a blog, we will find a sidebar with different content inside so that each of these contents will be perceived as a group, and in turn, all of them as a whole, like another (the sidebar in its entirety).
We place the elements to make them more or less important, so the alignment will be something we play within our design.
The contents that go at the top of a website are usually the most important, and hence we usually find the logo, the main navigation menu, the shopping cart, etc.
The same is true for a blog, with the central content block being much more important than the one we expect to find in a sidebar.
Within the fundamentals of design, blank spaces are elements of vital importance to organize content and assign importance to them despite what it might seem at first.
Finding ourselves with blank space on a website does not imply that it is an empty space.
The use of white spaces is common in design as it helps to give all the content a greater organization and sense of order.
Suppose the blank spaces are used correctly at a glance. In that case, the user will be able to identify the different content blocks on our website, recognize those related to each other, and identify those that are different.
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