Our previous article has discussed 5 awesome tips on Instagram Marketing. This is our second blog post on creating successful Instagram marketing strategies with a little professional advice for first-time Instagram users. Needless to say, Instagram is one of the largest social media platforms with more than 500 million users currently using the platform. If you need to establish a successful brand in the digital space, then Instagram is the right platform for you.
In case you haven’t created an account yet, no worries. You are never too late to launch a successful social media campaign. Here we present 5 more valuable tips to create, promote and establish your brand on Instagram.
Do not overwhelm your followers.
If you wish to become popular on Instagram, create quality content and post it regularly and consistently. Posting regularly doesn’t mean flooding your follower’s feed with posts once every hour. Irrelevant posts, too-frequent posts would annoy your audience and push them to click on the Unfollow button. Posting twice or thrice daily is the right dose of updates that your audience would be interested in, to begin with.
Keep Interacting with your followers.
Rather than just posting, expecting followers, likes, comments, and reposts, you also need to build a relationship with your followers. Communication begins with liking your followers’ posts, making meaningful comments, asking questions on comments or simply sending a direct message on Instagram.
Connect your Facebook with Instagram – Advertising-wise.
As mentioned in the previous article, you can connect your Facebook account with an Instagram account in a few steps. Leverage this advantage to create more targeted ads on Instagram. You can use Facebook Ad Manager for quick and easy setup of Instagram ads – with budget and target demographics – at the click of a mouse.
Use Influencer Marketing.
If you want to sell a product/service to potential customers, it is essential to identify and partner with relevant influencers who can make a difference to your marketing efforts. Influencers with a loyal follower base that is relevant to your business can contribute to a successful Instagram marketing strategy in a short span of time.
Cross-promote and auto-schedule your posts.
We agree that Instagram is amazing and it makes a difference to your brand marketing efforts. However, it is essential to keep an eye on other major platforms as well. If you are an early entrepreneur with no time for social media marketing, you might want to consider using automation tools such as HootSuite or buffer to auto-schedule your social media posts. This will not only save time but also makes cross-posting easier and hassle-free.
Now that we’ve covered the second set of 5 tips as promised, the story doesn’t end there. We’ve got so much to say but only a 500-word limit on our blog. Keep following this space for more tips on digital marketing, mobile application development, and SEO techniques. If what you read interests you, get in touch with us for a price estimate and we can brainstorm ideas from there.
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